PRAED was built at the intersection of strategy, story, and purpose-led clarity, a place where vision becomes direction and business becomes purpose.

With over a decade in retail leadership, visual merchandising, assortment planning, and product sourcing, I’ve learned how brands truly connect with people: through intention, alignment, and an experience that feels both thoughtful and human. PRAED exists to help entrepreneurs build brands with that same depth, direction, and meaning.

My work blends creative strategy, customer psychology, and the precision of merchandising, guided by the belief that the gifts we’re given are meant to be stewarded and shared. I help you turn your purpose into a brand that communicates clearly, resonates deeply, and moves with intention.

Through the PRAED Method, we walk the full journey together: defining your mission, positioning your brand, shaping your message, elevating your customer experience, and building the systems that keep you growing.

If you're ready for a brand that looks good, feels intentional, and operates with direction, welcome. This is where alignment becomes impact.